Media Strategy Director

  • Estado de México
  • Jellyfish
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training. With offices across the globe, we are focused on increasing our network, client base and digital services to the biggest brands on the planet. We are 'One Jellyfish', we know how important it is not just to have the best people in the world working with us, but to also recognize and reward this talent. What's stopping you from joining our award winning team? We have an exceptional opportunity for an ambitious and talented Media Strategy Director to join our Mexico City Office. The Senior Media Planner provides digital media recommendations and problem-solving to clients both internal and external, and prepares and implements media plans and other deliverables. Responsible to own all aspects of media planning, including but not limited to : Strategy Development: work with the team to identify strategies and approaches across multiple digital channels (display, search, social, video) Utilize attribution, media mix modelling and planning tools (Google Attribution 360, Nielsen, Comscore, Doubleclick etc.) to pull audience consumption, competitive reports and forecast effective target goals. Develop digitally neutral media plans, flighting recommendations and forecast attributable performance across all channels and campaigns. Plan Development: negotiate with publishers, compile plan specifics, assign budgets, run reach and frequency reports, and accurately finalize all client-facing documents. Manage client budgets, investments, and purchase authorization process. Work with wider planning and analytics team to generate insightful campaign reports with optimization recommendations while media is live. Work with cross-functional teams (Paid Search, Display, Analytics, etc.) to manage processes Strong knowledge and understanding of campaign performance measurement and demonstrate how to optimize different KPIs depending on client objectives and consistently deliver strong results through testing and ongoing optimization. Maintain strong, professional relationships with the publisher community. Proactively monitor the digital landscape and identify trends/partners for upcoming campaigns Bachelor's degree in Marketing, Economics or related field Demonstrate experience having worked on advanced or large scale media campaigns within an agency or client environment Strong understanding of attribution or quantitative skills Experience with interactive research tools (i.e. Ad Relevance, Media Metrix, plan) Proven experience in building commercial relationships with key Digital Media providers Keeps up to date on the evolving digital landscape, and how digital fits into the overall marketing plan Understanding of media concepts and terms, creative and budget requirements Experience with Microsoft Office Suite, PowerPoint, Word, and advanced knowledge of Excel Key Attributes : Detail-oriented with exceptional critical thinking and attention to detail Project Management Skills with a strong business acumen Able to prioritize and manage multiple projects and tasks Ability to work independently and in integrated, multi-disciplinary teams Strong communication and presentation skills An outgoing, positive thinker, with consistent levels of evident enthusiasm Flexible, versatile and copes well under pressure Direct, is comfortable in giving and receiving constructive feedback Has high personal standards and promotes them in others A valued team member, who upholds Jellyfish's values and professional integrity Equal Opportunity Employer: Jellyfish is committed to making adjustments in our recruitment process to enable you to demonstrate your full potential. Should you require reasonable accommodation, please fill out the form here . Annual Bonus Anniversary Increase Training and Development Life Assurance Employee Assistance Programme - Counseling